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Big City Improv Festival

Marketing Collateral

  CHALLENGE   Canada’s largest improv festival celebrates the art form as emerging, vital entertainment. Improv's beauty is its unpredictability: characters, settings, even the tone can be anything. So how do you symbolize the unknown?      SOLUTION   We captured the fun spirit of improv: human and imperfect with hand-drawn logo and characters, collaborative with a collage of illustration, photography, and watercolour, and energetic with our cotton-candy colour scheme.      RESULT   Despite less star power than previous years, this sixth year was the most attended to date.

CHALLENGE

Canada’s largest improv festival celebrates the art form as emerging, vital entertainment. Improv's beauty is its unpredictability: characters, settings, even the tone can be anything. So how do you symbolize the unknown?

 

SOLUTION

We captured the fun spirit of improv: human and imperfect with hand-drawn logo and characters, collaborative with a collage of illustration, photography, and watercolour, and energetic with our cotton-candy colour scheme.

 

RESULT

Despite less star power than previous years, this sixth year was the most attended to date.

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