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Big City Improv Festival

Marketing Collateral

  CHALLENGE   Canada’s largest improv festival celebrates the art form as emerging, vital entertainment. Improv's beauty is its unpredictability: characters, settings, even the tone can be anything. So how do you symbolize the unknown?     SOLUTION   We captured the fun spirit of improv: human and imperfect with hand-drawn logo and characters, collaborative with a collage of illustration, photography, and watercolour, and energetic with our cotton-candy colour scheme.     RESULT   Despite less star power than previous years, we achieved a 23% increase in sales over the previous year .

CHALLENGE

Canada’s largest improv festival celebrates the art form as emerging, vital entertainment. Improv's beauty is its unpredictability: characters, settings, even the tone can be anything. So how do you symbolize the unknown?

SOLUTION

We captured the fun spirit of improv: human and imperfect with hand-drawn logo and characters, collaborative with a collage of illustration, photography, and watercolour, and energetic with our cotton-candy colour scheme.

RESULT

Despite less star power than previous years, we achieved a 23% increase in sales over the previous year .

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