This comedy troupe was bringing their sketch show to the massive Edmonton Fringe Festival. With 220 competing shows, and being unknown to the locals, they needed to capture attention amongst a sea of other options.
We organized a photo shoot of the cast in period costume and assembled a moody horror image… with a twist: the parody Starbucks cup. The viewers do a double take and take a second look.
The troupe was featured in the local television news and received good reviews that drew in an audience.